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AcelrTech > Social Media Marketing

WHY SOCIAL MEDIA?

Why is Social Media Marketing essential? Social media marketing has a 100% higher lead-to-close rate than outbound marketing. Also, 84% of B2B marketers use social media in some form. No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand. Social media marketing helps your company to drive more targeted audience your website that can result in more sales and improved revenue. Also, the social media presence will build a strong brand loyalty and increased brand recognition where your customers will find it easy to find you online and interact with your brand. Above all these, you can’t stay back as your competition is already on social media and getting your prospects contact them first.

WHAT WE DO

We help our clients to improve their online presence and drive more sales and revenue. We are leveraging the social media channels and platforms to achieve the set goals and objectives. Customers can choose the right and relevant channels from below according to their primary business goals.

  • Facebook

  • 100

    • Profile Creation
    • Custom Design Creatives
    • Daily Monitoring
    • Posts Per Week
    • Geo-Targeted Fan Seeding
    • Relevant Groups Interactions
    • Relevant Page Following
    • Respond to comment and replies
    • Traffic Monitoring via Google Analytics
    • Facebook Insight Monitoring
    • Updates & Reporting

  • Twitter

  • 100

    • Profile Creation
    • Custom Background Design
    • Tweets Per Week
    • Re Tweets Per Week
    • Daily Monitoring
    • Twitter Fan Seeding
    • Follow Potential Followers/Prospects
    • Respond to Fresh Followers
    • Respond to Direct Messages/Mentions
    • Twitter Analytics Monitoring
    • Sponsored Tweets ( Additional Cost )
    • Updates & Reporting

  • Linkedin

  • 100

    • Profile Creation/ Optimization
    • Weekly Posts
    • Daily Monitoring
    • Relevant Groups Joining
    • Relevant Groups Interactions
    • Query Response Management
    • LinkedIn Performance Review
    • Sponsored Ads ( Additional Cost )
    • Updates & Reporting

  • Instagram

  • 100

    • Profile Creation/ Optimization
    • Instagram Image Sharing
    • Daily Monitoring
    • Targeted Instagram Followers
    • Hashtag Trend Research
    • Comments & Like Management
    • Instagram Analytics Monitoring
    • Sponsored Ads ( Additional Cost )
    • Updates & Reporting

  • Google Plus

  • 100

    • Google+ Business Page Set Up
    • Custom G+ Theme
    • Profile Content WriteUp
    • Weekly Posts
    • Weekly Shares
    • Image Uploads
    • Daily Monitoring
    • Invites to Potential Prospects
    • Customer Response Management
    • Updates & Reporting

  • Pinterest

  • 100

    • Business Profile Set Up
    • Pinterest Boards
    • Pins per Week
    • Re-pins per Week
    • Follow & Interactions within the Group
    • Sponsored Pins ( Additional Cost )
    • Updates & Reporting

HOW WE DO IT

We follow a smart and actionable social media strategy to get things done. On social networks, every action takes place should be a part of a broader social media marketing strategy. That means every post, share, reply, like, and comment should all lead towards the business goals. The goals could be brand awareness, engagement, website traffic and lead generation, and it should align with the primary business goals.

Define Social Media Marketing Goals

STEP:1

The first step to any social media marketing strategy is to establish the objectives and goals. The objectives and goals will help to understand better and measure the performance of social media efforts and ptimise to meet the expected results. These objectives and goals would be aligned with the broader marketing strategy that ensures the social media efforts drive towards the primary business objectives. Another essential component of setting current goals for social media strategy is to determine what metrics are we going to measure, where the parameters would be different from industry to industry and business to business. As we define the goals, we have to consider the target audience and customers, and it will be aligned with their interest, challenges and other demographics.Above all, we'll ensure that it would be a SMART goal. That means each objective would be Specific, Measurable, Attainable, Relevant, and Time-bound.

Social Media Audit & Review

STEP:2

Before we start creating the social media marketing plan, we'll assess your current social media and how it's performing. The process will help to figure out who is currently connecting with you via social channels, which social media sites your target market uses, and how your social media presence compares to your competitors. Once we conduct an audit, we should have a clear picture of every social account representing the business, who manage those accounts, and what purpose they serve. We'll be identifying which accounts to be updated and which need to be removed, and we will be able to intimate our audience about fake accounts in the brand name. In this process, we will identify the potential channels and pages to continue with, that will be most useful for the brand.

Create / Enhance Social Media Account

STEP:3

Before we start creating the social media marketing plan, we'll assess your current social media and how it's performing. The process will help to figure out who is currently connecting with you via social channels, which social media sites your target market uses, and how your social media presence compares to your competitors. Once we conduct an audit, we should have a clear picture of every social account representing the business, who manage those accounts, and what purpose they serve. We'll be identifying which accounts to be updated and which need to be removed, and we will be able to intimate our audience about fake accounts in the brand name. In this process, we will identify the potential channels and pages to continue with, that will be most useful for the brand.

Gather Social Media Inspiration

STEP:4

The next important step would be to explore and gather content that would attract more engagement. For this, we'll be closely monitoring what others in the same industry are sharing and will use social media listening to see how we can make a difference from the competitors and appeal to prospects they might be missing. A final source of social media inspiration is industry leaders, where we'll be following them to know their thoughts and views.

Create Social Media Content Calendar

STEP:5

Having excellent content to share will be essential to succeed at social media. Also, social media marketing plan should include a content marketing plan, comprised of strategies for content creation and curation, as well as a content calendar. The content marketing plan should describe; What types of content we plan to post and promote on social media, Who is the target audience for each type of content, How often will we post the content, Who will create the content and How to promote the content. The social media content calendar will list the dates and times we intend to publish Facebook and Instagram posts, tweets, and other content. It’s the perfect place to plan all the social media activities—from images and link sharing to blog posts and videos—encompassing both your day-to-day posting and content for social media campaigns.

Test, evaluate, and optimise social media marketing plan

STEP:6

To find out what adjustments need to be made to the social media marketing strategy, we should rely on constant testing and be making the changes as required.